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Do You Know What ‘Kinetique’ Is?

Mintel says it's a big trend that will impact global beauty this year.

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By: TOM BRANNA

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According to Mintel Beauty & Personal Care, (BPC),there’s a key trend set to impact global beauty consumers in 2012—“Kinetique.” Encompassing electricity and energy in beauty and “beauty that’s plugged in,” the trend is set to drive innovation in the year ahead, said the Chicago based cosmetics research and insight firm. “We’re seeing this trend manifest itself in several ways,” explained Nica Lewis, global skincare analyst at Mintel. “From the next generation of...

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